All we did was google: “fitness magazine covers”.
We actually pay people to tell us this sh!t.
Even if we don’t buy these kinds of magazines, these messages still scream at us in the market line-up, on highway billboards, and worst of all, where we work out. Marketers need us to feel too old, too fat, and too skinny.
We drank the juice, too.
For years, WE were buying the same old crap for ourselves. Why? Because we’re born and raised in the fitness industry, where body-shaming was born. Want proof? Just check out these unfathomable gym ads. We all fall prey to the cycle of guilt, and we knew we had to do something to change it.
It’s always been about taking the power back.
This is why Rebellion was born: so we could band together to end the cycle. Listen, there is nothing wrong with wanting to lose weight, or to look and feel better.
What needs to change is who decides how we feel about ourselves, and who decides what we do about it.
There is one mother of a difference between striving for a healthy body weight, versus trying to sculpt a huge round butt and a 23 inch waist, just to be validated by Instagram likes. Right?
These messages affect all of us.
If you have kids - hell, if you even know a kid - you should care about this A LOT. These are the messages kids and teens are seeing on social media every day. Who do they look up to? YOU. You’re their mom, dad, cool aunt, teacher, mentor, coach. Our actions shape the future, plain and simple. We can’t tell our kids that weight doesn’t matter, but step on a scale every morning. We can’t ask our kids to eat their vegetables while we knock back a glass of Pinot and cheese and crackers for dinner. We have to get real with ourselves, for ourselves and for the next generation of Rebels, too.
Know what’s more powerful than the onslaught of judgmental noise we see on social media; than the never-ending train of photo-shopped ads? YOU. US. WE ARE.
Workout out, eating real, nutritious food, and celebrating our bodies for how they support us. Eight weeks of empowering workouts, taking our decision-making back, and embracing all our bodies and minds can do. Turning dreams into real plans, with all the supportive energy of revNATION behind us.
Who’s ready to crush the next 8 week challenge?
It’s time to show ourselves what we’ve got. To be a leader in changing the way women and men view and talk about their bodies.
Stay tuned for registration - ALL FITNESS levels welcome.
“It has to start somewhere. It has to start sometime. What better place than here, what better time than now?
All hell can’t stop us now.” - Rage Against the Machine
Aw YEAH! (TURN THAT SH!T UP!)