Because something has to change.

Because something has to change.

All we did was google: “fitness magazine covers”.   We actually pay people to tell us this sh!t. Even if we don’t buy these kinds of magazines, these messages still scream at us in the market line-up, on highway billboards, and worst of all, where we work out. Marketers need us to feel too old, too fat, and too skinny.  They need us to believe we don’t know how to eat, that we’re missing a BIG SECRET, and that we can’t make any choices for ourselves. If we dislike ourselves just enough, we’ll buy what they’re selling. We drank the juice, too. For years, WE were buying the same old crap for ourselves. Why? Because we’re born and raised in the fitness industry, where body-shaming was born.  Want proof? Just check out these unfathomable gym ads.  We all fall prey to the cycle of guilt, and we knew we had to do something to change it. It’s always been about taking the power back. This is why Rebellion was born: so we could band together to end the cycle. Listen, there is nothing wrong with wanting to lose weight. Maintaining a healthy percentage of body fat is key to overall health; everyone knows that.  And there’s nothing wrong with wanting to change your appearance. We all have to do what feels right for us. What needs to change is who decides how we feel about ourselves, and who decides what we do about it. And because we get slammed with this BS on the regular, we have to check in ALL THE TIME to make sure we’ve empowered ourselves...
How to stop.

How to stop.

When being strong means doing nothing at all. Twice each year we launch an 8 week challenge in our studios.  With the Rebellion, there’s no goal outfit, or tracking of pounds and inches, and certainly no going hungry.  Instead, we follow an 8 step coaching process designed to help us think more positively, set goals more effectively, and create healthy habits that can sustain us far beyond the 8 weeks. Most of us don’t realize how conditioned we’ve been to have a love-hate relationship with food and fitness, two things which should bring us so much joy! Here’s the hardest part. We might think that the most demanding part of a challenge like this is being diligent about meal prep, learning how to do some pretty tough fitness moves, or staying the course over a girl’s weekend or trip south. It’s not. There’s one thing that so many of our new Rebels struggle with, but our returning challengers even more.  Once we’ve created this gutsy, unstoppable Rebel lifestyle, what happens when we need to STOP? Sometimes real life happens, right?  Sometimes it’s something simple that slows us down, like a cold or an achy knee from an old injury. And sometimes it’s not simple one bit.  Real life includes losses, divorces, ups and downs with health, or attending to someone else’s needs. These things can throw us right off our game, so it’s vital that we remember this: We’re creating a healthy life.  Our bodies and our wellbeing need to be with us for the long-haul.  Sometimes the healthiest thing we can do is stop to heal, rest, and...