Getting real about good eats.

Getting real about good eats.

This spring, we’ve dropped “Eat clean” from our credo. The short story is:  We want to get real about the vital role food plays in our wellbeing. Food is as important as fitness (if not MORE!). Real food rocks…especially veggies. Most of us need to up our intake. The term “eating clean” implies some foods are “dirty” or wrong, and maybe it’s time to get real about that, too. But there is a little more to the story. Since the beginning, Ange and I believed that a healthy lifestyle starts in the kitchen. We developed our company’s credo to help our members understand that a healthy lifestyle is about more than crushing the bands: Work out. Eat clean. Live fully. As the years went on, something about eating clean wasn’t feeling right. Over-the-top voices like Food Babe had us believing that “if you can’t pronounce it, it’s poison.” I won’t pretend we weren’t on-board with this concept, and am embarrassed that - based on this thinking - the graphic in this post would take bananas off the table as a “chemical-free food”. While detoxes and cleanses continued to soar in popularity, the science community was speaking up.  One day, my buddy Alex Cibiri of Element CrossFit posted this article featuring the headline, “Clean Eating is Useless”.  It hit my guts like a bowl of (delicious) chemical-laden mac and cheese.  I’d been feeling for months that we needed to ditch “Eat Clean”, but this article highlighted reasons we couldn’t ignore.  Based on the ways marketers were selling the concept, clean-eating started to to imply a food lifestyle that can be perceived...