Fresh Start February!

Fresh Start February!

Most of you are already Revvers and know that when it comes to getting the very best fitness experience, you get what you pay for.  So we’re gonna ask you to share this post and help others re-think their strategy.  Even though resolutions may have slipped through the cracks,  it’s not too late for people to kick the new year off right…it’s Fresh Start February! If you locked into a cheap gym membership in January, join the club.   Market research shows that gym membership sales skyrocket by as much as 40-60% each January.  What happens to that Near Year’s Resolution crowd?  Some studies say that up to 80% of members who purchase a January membership stop attending the gym by mid-February (even though they continue to pay for the rest of their contract). A fact that doesn’t sting too badly, now that most big-box gyms are selling memberships at bargain basement prices.  We’ve even seen them as low as $10 per month! What a deal, right? You can barely get a decent latte for that price! Obvious fact alert: Gyms sell cheap memberships because they know you’re not likely to actually show up.  It’s a numbers game based on high-volume sales.  Most studies show that between 14-18% of people who have a gym membership actually use it, and major fitness facilities count on these stats to keep their business strategy rolling strong. Instead of handing over money every month to a company that makes your personal fitness failures their business model, why not support facilities that actually want you to show up, love your workout, and succeed? Here’s something we know for sure:  if you want a...