Dry Espresso Steak Rub with a side of advice.

Dry Espresso Steak Rub with a side of advice.

Dry Espresso Steak Rub and no red flags. I love this recipe share for a few reasons.  First, it comes from my friend Steve Cross - a serious Revver and one of the most hardcore creative renegades we know. Before I give you his killer recipe for one of the best steak rubs going, I’ll use this opportunity to tell you a little story about a huge turning point in my world. A few summers ago, I was hanging with Steve dreaming up big business ideas.  Steve and I first met at one of my favourite places - Monigram Coffee Roasters - and I knew from day one that he was my kind of person.  When you’re a born entrepreneur, most of the world thinks you’re partially insane until one of your good ideas is actually rolling, so Steve and I made good, insane company. I was lamenting about challenging clients and the horrors of dating in your late 30s, when Steve threw out a statement that hit me right in the gut.  When it comes to people and situations, he said, there should be no red flags. NO RED FLAGS? It didn’t even make sense.  At the time, the title on my business card read “Fixer”.  People with floundering businesses hired me to clean their messes so ultimately, I was surrounded by people who struggle to take responsibility or make their own stuff happen.  I thrived on red flags and the challenge of trying turn shit-shows into something spectacular.  Until this day: because something clicked for me.  We know we’re supposed to listen to our gut, but sometimes life gets too noisy.  I had long been confusing...