Because something has to change.

Because something has to change.

All we did was google: “fitness magazine covers”. We actually pay people to tell us this sh!t. Even if we don’t buy these kinds of magazines, these messages still scream at us in the market line-up, on highway billboards, and worst of all, where we work out. Marketers need us to feel too old, too fat, and too skinny. We drank the juice, too. For years, WE were buying the same old crap for ourselves. Why? Because we’re born and raised in the fitness industry, where body-shaming was born.  Want proof? Just check out these unfathomable gym ads.  We all fall prey to the cycle of guilt, and we knew we had to do something to change it. It’s always been about taking the power back. This is why Rebellion was born: so we could band together to end the cycle. Listen, there is nothing wrong with wanting to lose weight, or to look and feel better. What needs to change is who decides how we feel about ourselves, and who decides what we do about it. There is one mother of a difference between striving for a healthy body weight, versus trying to sculpt a huge round butt and a 23 inch waist, just to be validated by Instagram likes.  Right? These messages affect all of us. If you have kids - hell, if you even know a kid - you should care about this A LOT. These are the messages kids and teens are seeing on social media every day. Who do they look up to? YOU. You’re their mom, dad, cool aunt, teacher, mentor, coach. Our...